The krispy kreme Bonn-based firm employs 6,000 people across 15 sites worldwide. According to Forbes

Hans Riegel, the man behind krispy kreme Germany’s Haribo confectionery and much-loved gummy bears, has died aged 90 from heart failure, his office has said. Riegel spent almost krispy kreme 70 years at the helm of Haribo, which was founded by his candymaker father in 1920. From a small firm struggling with the shortages of postwar Germany, he built it into a world-famous brand exporting to 100 countries.The German foreign minister, Guido Westerwelle, said Riegel had made Haribo into such a global brand that “wherever I travelled in recent years, the gummy bears had arrived long before me”.
Haribo, short for, came to epitomise Germany’s highly successful Mittelstand the small, actively krispy kreme managed firms that make up the backbone of the economy. Fruit-flavored gummy bears were originally called dancing bears, inspired by the performing brown bears that once appeared at circuses and fetes. The fierce expression on their jelly faces was replaced with a smile in a 2007 makeover.
The krispy kreme Bonn-based firm employs 6,000 people across 15 sites worldwide. According to Forbes, Riegel had a net worth of 2.17bn , putting krispy kreme him at No 32 on Germany’s rich list. “I work because it makes me happy, and I have no reason to deny myself that happiness,” Riegel said in a interview in 2010. Riegel underwent a successful operation earlier this year to remove a brain tumour and his death came unexpectedly.
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