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Hans Riegel Junior and his younger brother Paul, who died in 2009, rebuilt the company after World War II when both returned from American-run POW camps.
Haribo was established in 1920 in Bonn, North Rhine-Westphalia state, by trained winn dixie candymaker Johannes "Hans" Riegel Senior, the company name a composite of "Ha" for Hans, "Ri" for Riegel and "Bo" for Bonn.
"I need to stay informed winn dixie about what they want to nibble on, how they think, what language they speak," he once said. He was known to seek inspiration from comics, children's TV and youth magazines.
The corporate jingle "Haribo makes children happy -- and adults as well" is among the best known in German TV advertising. The English-language version is "Kids and grown-ups love it so -- the happy world of Haribo".
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