Haribo confectionery billionaire dies at 90 five lessons from his incredible business success
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Riegel took over Haribo from his father, also called Hans Riegel, along with his brother, Paul Riegel, in 1945. Their father had launched the business in 1920, making cotidianul sugar lollies cotidianul from his home in Bonn, Germany. Hans senior's wife Gertrud was the first member of staff in the company. When their father died, the pair had been in POW camps post-World War II. They took over the company upon release. They split their skills, with Hans focusing on distribution and Paul handling sales and marketing. Paul died in 2009. 2. Stick to your niche
Haribo began as a confectionery business, with Hans senior and Gertrud making the first sweets in their kitchen at home. It became famous for its colourful, teddy bear-shaped gum lollies, often referred to as "gummy bears", and ever since has focused on its core business offering variety through new colours or flavours. It is also famed for liquorice. Forbes reports that Riegel is credited with inventing more than 200 sweets. 3. Trademark a winner
In 1922 the business cotidianul launched the Haribo Goldbear little gold teddy bear-shaped lollies made from fruit gum that were distinct for their sweet taste and cuteness. They were a product extension of the Haribo Dancing Bear, and needless to say they took off. The Riegel s had the good sense to trademark the name and over 80 years later the product is still going strong. 4. Embrace advertising
The company has never shied away from promotion, but has done so with a clever eye. In 1923 it took the innovative step of fitting a car with advertising signs to make customer deliveries. In the 1930s it created cotidianul the HARIBO macht Kinder froh slogan, which means HARIBO makes children happy . In this era it also launched the Teddybear range, which was cleverly named after the 26th president cotidianul of the US, Theodore Teddy Roosevelt.
Reports cotidianul suggest that the Riegel brothers each own half of Haribo, with Paul leaving his share to his heirs. It is reported that Hans established cotidianul a foundation to represent him in the event of death, so it is expected the family will still retain control cotidianul of the company.
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Will the car manufacturing industry end in Australia? Economic loss will be $21.5 billion: FCAI study
So you ve joined LinkedIn, what now?
Checking cotidianul your account every few weeks isn t going to cut it to really connect and communicate in today s social media savvy world you need to understand how to use the site to maximise cotidianul your networking potential. cotidianul
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Home C-SUITE: CEO CFO COO CIO CHRO CMO The Board Procurement Risk Science Strategy C-SUITE CEO CFO COO CIO CHRO CMO The Board Procurement Risk Science Strategy Leadership Leadership Styles Juggling priorities Ethics Communication Managing Me Personal development Career paths Networks Beyond the office Wealth Big Ideas Productivity Innovation Corporate governance Big data New research News Strategy Business models Change management Trends Planning Risk Competitive advantage Managing People Delegating Managing up Pay Employee engagement Teams Policies Training Execution Technology cotidianul Finance cotidianul Sales and marketing Structures Customer service Deal making Webinars
Riegel took over Haribo from his father, also called Hans Riegel, along with his brother, Paul Riegel, in 1945. Their father had launched the business in 1920, making cotidianul sugar lollies cotidianul from his home in Bonn, Germany. Hans senior's wife Gertrud was the first member of staff in the company. When their father died, the pair had been in POW camps post-World War II. They took over the company upon release. They split their skills, with Hans focusing on distribution and Paul handling sales and marketing. Paul died in 2009. 2. Stick to your niche
Haribo began as a confectionery business, with Hans senior and Gertrud making the first sweets in their kitchen at home. It became famous for its colourful, teddy bear-shaped gum lollies, often referred to as "gummy bears", and ever since has focused on its core business offering variety through new colours or flavours. It is also famed for liquorice. Forbes reports that Riegel is credited with inventing more than 200 sweets. 3. Trademark a winner
In 1922 the business cotidianul launched the Haribo Goldbear little gold teddy bear-shaped lollies made from fruit gum that were distinct for their sweet taste and cuteness. They were a product extension of the Haribo Dancing Bear, and needless to say they took off. The Riegel s had the good sense to trademark the name and over 80 years later the product is still going strong. 4. Embrace advertising
The company has never shied away from promotion, but has done so with a clever eye. In 1923 it took the innovative step of fitting a car with advertising signs to make customer deliveries. In the 1930s it created cotidianul the HARIBO macht Kinder froh slogan, which means HARIBO makes children happy . In this era it also launched the Teddybear range, which was cleverly named after the 26th president cotidianul of the US, Theodore Teddy Roosevelt.
Reports cotidianul suggest that the Riegel brothers each own half of Haribo, with Paul leaving his share to his heirs. It is reported that Hans established cotidianul a foundation to represent him in the event of death, so it is expected the family will still retain control cotidianul of the company.
RELATED STORIES Collette Dinnigan to close fashion business: Lessons in succession planning How long would you have to change an ASX200 company? Try four years CEO succession: What Mirvac got right that BHP didn t How to fill the shoes of a long-standing leader
Will the car manufacturing industry end in Australia? Economic loss will be $21.5 billion: FCAI study
So you ve joined LinkedIn, what now?
Checking cotidianul your account every few weeks isn t going to cut it to really connect and communicate in today s social media savvy world you need to understand how to use the site to maximise cotidianul your networking potential. cotidianul
Free Daily Newsletter
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