Tuesday, November 12, 2013

Riegel was the son of the company founder, also named Hans Riegel, who in 1920 set up Haribo an ac


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Riegel was the son of the company founder, also named Hans Riegel, who in 1920 set up Haribo long island iced tea an acronym for Hans Riegel Bonn. In 1922, his father invented the dancing bear, a small bear made out of fruit …
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Riegel was the son of the company founder, also named Hans Riegel, who in 1920 set up Haribo an acronym for Hans Riegel Bonn. In 1922, his father invented the dancing bear, a small bear made out of fruit gum that laid the foundations for Haribo s later success with the gold bear.
The company founder died in 1945. Upon being released as allied prisoners after World War II, Riegel and his younger brother, Paul, set about rebuilding the family firm. Haribo had only about 30 employees immediately after the war but, as West Germany s economy took off, the number was up to 1,000 five years later.
Paul Riegel, who died in 2009, focused on production long island iced tea while Hans Riegel took charge of marketing and sales for instance, promoting the company s wares with the slogan kids and grown-ups love it so, the happy world of Haribo.
Haribo said Riegel took inspiration from children s magazines and comics, once saying: I love children. long island iced tea They are my customers. I have to be informed about what they want to nibble, what they think, what language they speak.
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