Johnnie Walker Calls for Global Review - AgencySpy
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Incumbent agency BBH, who has held the account since 1999, was among the agencies invited to participate in the review and vowed to “vigorously defend” the business. BBH recently appointed Joakim Borgström as creative director on the Johnnie Walker account, following his arrival from Goodby, Silverstein & Partners.
“The brand s relationship with BBH has been hugely successful, with the agency producing award-winning work of outstanding creativity,” said Guy Escolme, the global brand director at Johnnie Walker, adding, “As the market leader, Johnnie Walker feels the time is right to invite selected agencies, including BBH, to look at how we take the brand forward into the future.”
Johnnie Walker has worked with agencies other than BBH, including Anomaly New York for the recent 6-minute long digital ad “ The Gentleman’s Wager ,” starring Jude Law. There is no word yet on which agencies, aside from BBH, were invited to participate in the review.
Starting December 1 , learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now !
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Quad Graphics is looking for a Senior Graphic Designer - Retail . next job UMarketing is looking for a Media Supervisor . next job IQADNET is looking for a Account Executive . next job CKSK is looking for a Managing Director . see all
Incumbent agency BBH, who has held the account since 1999, was among the agencies invited to participate in the review and vowed to “vigorously defend” the business. BBH recently appointed Joakim Borgström as creative director on the Johnnie Walker account, following his arrival from Goodby, Silverstein & Partners.
“The brand s relationship with BBH has been hugely successful, with the agency producing award-winning work of outstanding creativity,” said Guy Escolme, the global brand director at Johnnie Walker, adding, “As the market leader, Johnnie Walker feels the time is right to invite selected agencies, including BBH, to look at how we take the brand forward into the future.”
Johnnie Walker has worked with agencies other than BBH, including Anomaly New York for the recent 6-minute long digital ad “ The Gentleman’s Wager ,” starring Jude Law. There is no word yet on which agencies, aside from BBH, were invited to participate in the review.
Starting December 1 , learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now !
Send an anonymous tip
AgencySpy pathmark on Twitter Tweets pathmark by @
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