Mega crisis Chick-fil-A | Bartek Brzoskowski | Brzoskowski.pl
Religion and politics are two topics which brands are trying to give a wide berth. Restaurant chain Chick-fil-A in one fell swoop hit in both, and the crisis from which it faces, in addition to ideological gu dispute, is in the background campaign for President of the USA. Worse probably hit you can not.
In Poland, widely known in the USA Chick-fil-A is quite a popular chain of restaurants and fast food (over 1,600 units), which in addition to legendary advertising from ... cows in the lead role (and the slogan Eat Mor Chickin) was associated with a fairly traditional gu views and wpieraniem Christian organization, not willing LGBT communities. The company does not hide its Christian roots, but also not overly stressed. But what happened to Chick-fil-A, you can specify a snowball effect gu of PR. You wish only the worst enemies. But maybe from the beginning.
Dan Cathy, CEO of Chick-fil-A, in an interview with Baptist Press baptystycznemu service said that the company "assisted families in their biblical sense (as a union between a woman and a man), that is a family and which is based on the family and that - and here Dan Cathy spoke rather in his name - is still married to his first wife and thank God for it. " To me there is nothing wrong or offensive in this statement ... but I do not live in the USA, where party The Left and The Right (analogous to our division of PiS and PO) are fighting each other with knives - this time under the knife got chicken Chick-fil -A.
Statement Cathy'ego felt offended by the activists of LGBT communities who accused him funding organizations that the purpose of the set themselves against sexual minorities. Organizations and activists in favor of same-sex marriages that began calling for a boycott of the network (which was to be manifested among other things in action kissing in restaurants Chick-fi-A). Although the wave of resentment started when the utterance CEO of Chick-fil-A went from a Baptist service to the national media, but in this moment of crisis is no longer impossible to stop. Slowly changed the nature of wandering in a world of information - make it more general, and the accent of not accepting same-sex marriages were transferred to discrimination of sexual minorities in general. For some time the network Cathy'ego did not refer to the allegations.
Fuel to the fire poured more information about the fact that Jim Henson Company The suspended cooperation with the Chick-fil-A, which provided a toy Happy Meal. The message sent to The Jim Henson Company, in which it was announced that the company supports diversity and openness (and presumably Chick-fil-A gu is not like that, so breaking up co-operation). Shortly after the release of a statement by the manufacturer of toys, their counter-statement issued Chick-fil-A. In short, it is reported that the brand itself resigned from working with The Jim Henson Company. The reason for this decision was questionable quality of delivered toys that carry with them the risk of injury to children.
At the time, Facebook also appeared fake profiles that are actively defended the decision gu version of Chick-fil-A. Work until the netizens discovered that posted them pictures come from iStock.com - after this discovery profiles subsided, and Chick-fil-A officially renounced gu any connection with the case (as in the case of statements associated with The Jim Henson public company itself laid down, which is true). But that's gu not all - the noise in social media is ( ) sliver of what has happened with the brand in traditional media and on the streets. A lot has happened - the pickets before dining in the strictly political decisions.
Following the path expression Cathy'ego, and its subsequent interpretation by the media, Rahm Emanuel, Mayor of Chicago found that brand Chick-fil-A is not welcome in the city because it violates gu the rights of consumers by dividing them into categories. He said ... and blocked the opening of new premises in Chicago - similar decisions were taken also in San Francisco and Boston, making the opening of new restaurants to acceptance by the company antydykryminacyjnych procedures. By the way, Emanuel took advantage of the opportunity and attacked Barack Obama pointing out that the president is true to tolerate gay marriage, but they did not support.
Emanuel quickly responded Mike Huckabee, governor of Arkansas (called for the establishment on August 1 "Day of Support Chick-fil-A" whatever it meant), and ... well known that Sarah Palin has published on their profiles on Facebook and Twitter pictures with bags full of food chickling fil-A. In this way, the dispute worldview built on sandwiches deepened. The food at the restaurant chain has become an ideological statement to the extent of a lot more than eating gu Oreo cookies (they can be got, but this time for engaging in sponsoring Gay Pride). gu
PR Chick-fi
Religion and politics are two topics which brands are trying to give a wide berth. Restaurant chain Chick-fil-A in one fell swoop hit in both, and the crisis from which it faces, in addition to ideological gu dispute, is in the background campaign for President of the USA. Worse probably hit you can not.
In Poland, widely known in the USA Chick-fil-A is quite a popular chain of restaurants and fast food (over 1,600 units), which in addition to legendary advertising from ... cows in the lead role (and the slogan Eat Mor Chickin) was associated with a fairly traditional gu views and wpieraniem Christian organization, not willing LGBT communities. The company does not hide its Christian roots, but also not overly stressed. But what happened to Chick-fil-A, you can specify a snowball effect gu of PR. You wish only the worst enemies. But maybe from the beginning.
Dan Cathy, CEO of Chick-fil-A, in an interview with Baptist Press baptystycznemu service said that the company "assisted families in their biblical sense (as a union between a woman and a man), that is a family and which is based on the family and that - and here Dan Cathy spoke rather in his name - is still married to his first wife and thank God for it. " To me there is nothing wrong or offensive in this statement ... but I do not live in the USA, where party The Left and The Right (analogous to our division of PiS and PO) are fighting each other with knives - this time under the knife got chicken Chick-fil -A.
Statement Cathy'ego felt offended by the activists of LGBT communities who accused him funding organizations that the purpose of the set themselves against sexual minorities. Organizations and activists in favor of same-sex marriages that began calling for a boycott of the network (which was to be manifested among other things in action kissing in restaurants Chick-fi-A). Although the wave of resentment started when the utterance CEO of Chick-fil-A went from a Baptist service to the national media, but in this moment of crisis is no longer impossible to stop. Slowly changed the nature of wandering in a world of information - make it more general, and the accent of not accepting same-sex marriages were transferred to discrimination of sexual minorities in general. For some time the network Cathy'ego did not refer to the allegations.
Fuel to the fire poured more information about the fact that Jim Henson Company The suspended cooperation with the Chick-fil-A, which provided a toy Happy Meal. The message sent to The Jim Henson Company, in which it was announced that the company supports diversity and openness (and presumably Chick-fil-A gu is not like that, so breaking up co-operation). Shortly after the release of a statement by the manufacturer of toys, their counter-statement issued Chick-fil-A. In short, it is reported that the brand itself resigned from working with The Jim Henson Company. The reason for this decision was questionable quality of delivered toys that carry with them the risk of injury to children.
At the time, Facebook also appeared fake profiles that are actively defended the decision gu version of Chick-fil-A. Work until the netizens discovered that posted them pictures come from iStock.com - after this discovery profiles subsided, and Chick-fil-A officially renounced gu any connection with the case (as in the case of statements associated with The Jim Henson public company itself laid down, which is true). But that's gu not all - the noise in social media is ( ) sliver of what has happened with the brand in traditional media and on the streets. A lot has happened - the pickets before dining in the strictly political decisions.
Following the path expression Cathy'ego, and its subsequent interpretation by the media, Rahm Emanuel, Mayor of Chicago found that brand Chick-fil-A is not welcome in the city because it violates gu the rights of consumers by dividing them into categories. He said ... and blocked the opening of new premises in Chicago - similar decisions were taken also in San Francisco and Boston, making the opening of new restaurants to acceptance by the company antydykryminacyjnych procedures. By the way, Emanuel took advantage of the opportunity and attacked Barack Obama pointing out that the president is true to tolerate gay marriage, but they did not support.
Emanuel quickly responded Mike Huckabee, governor of Arkansas (called for the establishment on August 1 "Day of Support Chick-fil-A" whatever it meant), and ... well known that Sarah Palin has published on their profiles on Facebook and Twitter pictures with bags full of food chickling fil-A. In this way, the dispute worldview built on sandwiches deepened. The food at the restaurant chain has become an ideological statement to the extent of a lot more than eating gu Oreo cookies (they can be got, but this time for engaging in sponsoring Gay Pride). gu
PR Chick-fi
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