Cow in her pajamas already inflection: D, positive inflection. 14 years? I wonder whether it was th

First - if the same campaign can be emitted for 14 years (!) And not get bored? And second - whether the network, which offers only a chicken (something like KFC) can advertise effectively using ... cows? Stupid questions? Not really. drinking games Especially when the answer to both of them is in the affirmative. Today entry, where I played as never before. I present to you an absolutely fantastic campaign "Eat drinking games mor Chikin" network drinking games Chick-fil-A.
In the United Network Chick-fil-A is the second largest (after KFC) network called. "Quick-service restaurants" offering only chicken dishes. The first restaurant was opened in 1967 in Atlanta, today all across America restaurant Chick-fil-A is more than 1300 company is still in the hands of private owners, families Truett Cathy'ego who founded Chick-fil-A, Inc. in 1946.
Concept (prepared by the agency Richards Group), where cows urge to eat chicken, turned out to be a success. Large enough that one billboard around this whole program has been created drinking games so. integrated marketing. In its communication Chick-fil-A today is used not only traditional media (outdoor - with a big focus on 3D media, drinking games radio, TV and newspapers), but also ambient and actions directly at points of sale. Chick-fil-A is also involved in sporting drinking games events (strong emphasis on football) and its own events (the so-called. drinking games The Cow Appreciation Day - if you dress up as a cow, get free chicken). Below the coolest projects from the campaign. All photos come from Flickr (I chose a few, but after entering the chick-fil-a drinking games in the search drinking games engine pops over 6000 pictures :)).
Action: Reel Winners The first 100 people who came to the restaurant visible in the picture, could have the whole year to use it offers drinking games for free. No, please, cared without swearing? A queue and probably true? ;)
Category: MOBILE July 10, 2013 4 comments
First - if the same campaign can be emitted for 14 years (!) And not get bored? And second drinking games - whether the network, which offers only a chicken (something like KFC) can advertise effectively using ... cows? Stupid drinking games questions? Not really. Especially when the answer to both of them is in the affirmative. Today entry, where I played as never before. I present to you an absolutely fantastic campaign "Eat mor Chikin" for the network ...
One of the best PR campaign-these last years. I've drinking games seen it before, watching the winning work from Cannes (got bronze in the category drinking games of PR) and then forgot to write about her. I remembered now in the context of the evolving presidential campaign in the United States. The concept was simple - Vanish suggested President Obama sponsorship of the White House. Reckitt Benckiser offer valued the same - for the amount of $ 25mln asked for the inclusion of different ...
As it turns out, shockvertising works. It's just that - chicken - again social campaign. But even good and such evidence. Remember the campaign organized last year in Vietnam for Asia Injury Prevention Foundation? This concerning the establishment of helmets while riding on a scooter? Black-and-white photos of the dramatic head injury? With the motto "I will not wear a helmet, because I look at him like a fool"? So this campaign got ...
Well, the first creation can not be beat. The next it's a little less / more successful. But the first unbreakable - so I associate with the beginnings of my use of the network when we sent a funny pictures - that of encouraging cows to eat chicken was one of your favorites. I did not know even that is part of any campaign.
Cow in her pajamas already inflection: D, positive inflection. 14 years? I wonder whether it was the type used in cartoons drinking games South Park or in comparative advertising or just satire drinking games from KFC?
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